Lake EDC and LCCC Launch Historic Collaboration to Strengthen Business and Tourism

Lake County, CA – For the first time in Lake County’s history, two of its leading business-focused organizations—the Lake County Chamber of Commerce (LCCC) and the Lake County Economic Development Corporation (Lake EDC)—are joining forces in a groundbreaking collaboration designed to expand support for businesses, grow economic opportunities, and strengthen tourism across the county.

Both Boards of Directors have approved a new shared leadership model in which Nicole Flora, Executive Director of the Lake EDC, will also serve as Executive Director for the Lake County Chamber of Commerce. Flora, a seasoned professional in economic development, will guide this joint effort to streamline resources, expand services, and create a more robust support system for businesses both established and new.

While maintaining their individual missions and organizational identities, the LCCC and Lake EDC will operate under a shared structure to maximize impact. Co-locating offices, sharing staff, and aligning programming will allow the two organizations to eliminate duplication, provide broader services countywide, and ensure seamless support for entrepreneurs, employers, and visitors alike. The rollout of full joint services is expected to launch at the start of the new year.

“This is a transformative moment for Lake County,” said Don Smith, President of LCCC. “We’re building a unified front that brings together the Chamber’s legacy of business advocacy and tourism promotion with the EDC’s strategic focus on economic growth. This collaboration will create a more dynamic, responsive, and inclusive environment for businesses and visitors alike.”

The partnership received a major boost this week when the Lake County Board of Supervisors voted unanimously on September 23 to re-establish funding for the Chamber to continue operating the Vista Point Visitor Center. Operated by the LCCC for more than 22 years, the Visitor Center is a County-designated facility that welcomes thousands of visitors annually, provides critical tourism and relocation information, and connects residents and newcomers to local businesses and services. This renewed support ensures that the Vista Point Visitor Center will remain a vital hub for Lake County’s visitor economy.

Kevin Reynolds, President of the Lake EDC, emphasized the long-term potential of the collaboration: “This partnership is about more than efficiency—it’s about vision. By aligning leadership and resources, we’re creating a platform that can adapt to the needs of our business community, attract investment, and elevate Lake County’s profile as a place to live, work, and visit.”

The Boards of both organizations are united in their commitment to this vision and enthusiastic about the positive impact it will have on Lake County’s economy.

For more information, please contact:
Lake County Chamber of Commerce – (707) 263-5092 | info@lakecochamber.com
Lake County Economic Development Corporation – (707) 263-6217 | nicole@lakecountycaedc.org